Anna Launches Business Accounts for Creative Industries

Anna has announced plans to launch the UK’s first business current accounts aimed exclusively at supporting small and medium sized enterprises (SMEs) in the creative industries. Promising to help creatives keep on top of both their business finances and accompanying admin, Anna provides an entirely digital platform that addresses the needs of SMEs from sectors such as advertising, games and TV, to artisans, distilleries and crafts people. 

Anna is not a bank, rather it combines a business account, debit card, and a hybrid (human and artificial) intelligence assistant into the Anna current account. This comes with a card that can be accessed through an app. Anna has been designed specifically to suit the needs of creative professionals at all levels - from sole traders to established agencies. 

Alongside the current account, features will include tools to analyse expenses, chase payments, and predict cash flow, as well as give users a clear overview of their finances. Combining artificial intelligence with human insights, Anna will also send and pay invoices. This is done using email, from which the AI can analyse to learn how much is owed, by whom, and chase them when they are due. Likewise, when users receive an invoice, they can forward the details onto Anna, which will prepare any payment instructions and fill in information like surnames and sort codes so that the payment is ready to be made whenever needed. 

Anna is currently in beta and currently onboarding its first 2,000 customers, who will have free access to Anna for three years. 


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