Blackhawk Network, a California based financial services company focusing on branded payment solutions to retailers, corporations and agency partners has acquired SVM Cards, which is an Illinois-based gift card solution company.

The acquisition will widen Blackhawk’s prepaid and gift card offerings by adding issuance of closed-loop cards and extending its B2B gift card services. Along with this, the clients of SVM can use Blackhawk’s Omni channel commerce, digital products and solutions.

“Blackhawk is a leader in providing businesses with a vast range of gift card and reward solutions. Combining SVM’s extensive brand relationships and incentive and B2B clients with our broad network delivers an exciting addition to our offerings. We are thrilled to welcome SVM’s partners to our network.” said CEO and President of Blackhawk Network, Talbott Roche.

“Branded payments like gift cards are powerful tools to drive engagement, and ensuring we have the means to deliver them as efficiently as possible helps our company – and our clients’ businesses – to stand apart,” said founder and CEO of SVM, Marshall Reavis.