Walmart India, the wholly owned subsidiary of retail giant Walmart Inc., has partnered with HDFC Bank to launch a co-branded credit card exclusively for members of its Best Price Modern Wholesale ‘B2B Cash & Carry’ stores.
Under the collaboration, registered members of Walmart India’s ‘Best Price’ across the country will now also be able to pay for their purchases via the co-branded credit card, in addition to other payment solutions already available to them. They will be able to make payments with the card in store, as well as via the Best Price online platform and assisted-ordering solutions. With over one million members, mainly small shops known as kiranas, now being introduced to the co-branded card, the company says it is accelerating its push to adoption of digital payments in India.
The card will be supported by Diners Club International, a business unit of Discover Financial Services. It is designed to help members to simplify and manage their business spends.
“This partnership reiterates our commitment to help our members, especially kiranas and other small businesses to prosper” said Krish Iyer, president and CEO of Walmart India. “This will help the members streamline their business processes and spend more time in their stores and serve their customers. By making payments through cards, our members are contributing to India’s growth as an efficient digital economy”.